Seven For All MankindThe story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind LLC in Los Angeles, California in the Fall of 2000. 7 For All Mankind introduced premium denim to the world, marking Los Angeles, California as denims’ venerable center for research and development worldwide changing the landscape of denim forever. Founded by Peter Koral of L’Koral Industries, 7 For All Mankind’s premium denim jeans literally exploded onto the scene, quickly earning critical acclaim for its amazing fits, fabrics, and finishes. Sales for the first year reached a staggering $13 million, an unheard of figure in the denim market, and have continued to show exponential growth. 7 For All Mankind is now sold in over 80 countries throughout the world. In the past six years 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion forward washes and designs. The brand, famously dubbed “Sevens” by fashion editors and stylists, grew to fame in no small part because it was an instant favorite among Hollywood’s elite. 7 For All Mankind jeans continue to rank as a preferred jean among leading celebrities such as Nicole Kidman, Cameron Diaz, Liv Tyler, Jennifer Garner and Heidi Klum. In 2002, 7 For All Mankind expanded its line to include a complete Men’s Denim Collection that has been enjoying the same rapid growth as the women’s business and remains the fastest growing segment of sales for the brand. The company has also added women’s and men’s shirts and outerwear in fabrics such as corduroy, velvet, twill, and satin; women’s skirts and launched a Children’s Collection in the Fall of 2005. The children’s collection has styles for both tween boys and girls ranging from premium denim jeans to stylish tee’s and jackets. |
